Is there anything more attractive than a beautiful portrayed brand that makes you smile? Not according to director Joachim Nielsen who is specialized in “Beautiful Humor.” Joachim is an ex-creative, who has won all awards on the planet (including a Cannes Gold Lion). He used to be a speedway motor racer to rebel against his quite bourgeois upbringing.
He adds what is necessary to make your idea shine and removes what may disturb. The output is strong, memorable and quite often funny commercials.