Cairo-born director Mahmoud Shokry Abou Emira comes from a family of filmmakers and trained at Egypt’s Higher Cinema Institute (2008). His short fiction film Decembre earned multiple national and international awards, launching a career that began on set as a first assistant director across TV series and features, including international productions such as Exodus. In 2016 he moved behind the wheel as a commercial director, leading award-winning campaigns across the MENA region for brands like McDonald’s, PepsiCo, The Coca-Cola Company, Mondelez, Ford and major telecoms. Mahmoud’s work is defined by precise casting, performance-driven storytelling and a cinematic look that elevates short-form narratives. Bridging film and advertising, he brings the discipline of cinema to every format, crafting impactful stories that resonate across platforms.