Henry Moore Selder emerged from Sweden’s alternative music scene and studied film theory at Stockholm University and practical filmmaking at Stockholm Film School. He first made his mark with music videos for bands like The Hives and Garbage before becoming one of the world’s top commercials directors for international clients such as Mastercard, Nike, Audi, Renault, Mercedes and Pepsi. After years of globetrotting shoots from LA and New York to China and South Africa, he returned to solo directing in 2014.